Reference

Research glossary

Shared language for gretpryt’s qualitative B2B guidebook — so teams stop talking past each other when they mean interviews, friction, claude rounds, or positioning.

Buying committee

The set of roles that can advance or stall a purchase. Mapped in decision-maker mapping.

Claude field method

gretpryt’s listen → cluster → challenge → phrase cycle. Full chapter: claude field methods.

Claim hygiene

Writing only what evidence can carry — no ROI guarantees, no fake representativeness.

Episode question

Interview prompt anchored in a recent concrete event rather than abstract values. See interview protocols.

Friction

Patterned hesitation with cost — not a polite preference. Types in purchase decision friction.

Inference

An interpretation layered on observation. Must be labeled separately from what was seen or said.

Observation

Recorded behavior or artifact encounter without immediate interpretation. Practice: touchpoint observation.

Pattern

Recurring mechanism across sources. Not the same as prevalence in a population. See pattern synthesis.

Positioning synthesis

Turning surviving themes into market language committees can defend. Guide: positioning synthesis.

Prevalence

How common something is in a defined population. Qualitative work rarely measures this; gretpryt does not fake it.

Probe ladder

Sequenced follow-ups that move from claim to scene to politics to residual doubt.

Touchpoint

Any place a buyer meets category meaning — site, demo, questionnaire, deck, review.

Comparison: related but not identical

Term A	Term B	gretpryt distinction
Persona	Decision-maker map	Persona compresses archetypes; map shows live power and process.
Pattern	Prevalence	Pattern is recurrence in your corpus; prevalence needs defined population measurement.
Friction	Objection	Objection is spoken pushback; friction includes silent stalls and process drag.
Observation	Inference	Observation is what happened; inference is what you think it means.
Claude cycle	Brainstorm	Claude requires challenge against evidence; brainstorm does not.

Use this glossary alongside the hub home at gretpryt. When a term appears in a meeting without a shared definition, stop and align — most research arguments are vocabulary arguments in disguise.